Now that you have your personal training business started it is time to talk about getting clients. Sure, you probably started off with a few that you had already been working with but we want to help you take your personal fitness training biz to a new level.
If you are ready to elevate your game it’s time to talk about the best personal training marketing tactics. You will find our website, Bounce House is packed full of awesome ideas and personal training marketing tips to land your next training client. This is because the tips you are going to learn today are things that your competitors will never even think about doing. Ultimately turning your fitness training business into the one everyone wants to join.
When you are just starting out it is easy to make the mistake of assuming that once you become certified, clients will start flowing in. Unfortunately, this rarely happens. Without a killer personal training marketing plan, clients aren’t going to know about you or your skills.
We rounded up the top fitness marketing strategies you can easily implement today that will help you get noticed and stand out from the competition.
While starting out locally, with your network, friends and family is great, it's important to add new ways to be profitable and reach more audiences. Say hello to bringing your business online. Building a website is the first place to start, this a piece of real estate you own on the internet that you have complete control over. Add your website to your email signature, put it on your social media profiles to pique the interest of new potential clients.
You know you're taking videos of yourself and your clients to post to Instagram already. For those of us who are working from home due to the pandemic, it might be all we are doing right now - Zoom workouts and showing off our makeshift gym space. But you can add videos of your workouts to your website and add a fee (or a donation suggestion depending on how good your video skills are). Make this another way to bringing passive money through customers.
Emails might feel formal as a personal trainer, but they are the most useful marketing techniques that we'd recommend utilizing. It is effective to remind old customers you exist, entice interested customers to finally sign up, and keeps your name in the back of people's minds. One of the biggest mistakes you can make when fitness marketing is to not use the email addresses that you gather from your website. Make sure to create and send frequent emails to keep your name in their mind and you will grow your personal training business. Things you can include in your emails are events that you are hosting, fitness training tips, and healthy living ideas.
One of the best ways to position yourself as an industry leader and expert in your field is to write for other well-established fitness websites. Well, it simple really. You write an article that is something to do with your skills, services or tips and tricks and pitch it to other fitness industry websites.
When your article gets published your name is on it and you can link to it and use it as part of your personal training marketing. This little known secret is something your competitors don’t do so it can quickly help you take your fitness training business to a higher level.
And don’t worry if you aren’t a professional writer. Select a topic that you love and are very knowledgable about and it should flow easily.
There is an age-old saying in fitness marketing, word of mouth is your best advertising. Really, it is the best form of advertising for any industry, so don’t be shy. Ask your family, friends, and clients to refer someone they know could benefit from your services A great way to do this without sounding shady is to give them an incentive - “refer a friend and receive a free training session."
Once you have a dedicated customer base (it only takes 1), you should ask for feedback. Not sure how to get customer reviews? One easy way is through an email asking for a review for your website, Facebook or Yelp page. Another is by asking for feedback after a training session. Receiving feedback can really improve your business and is another tool to arm yourself with when you are marketing yourself - you'll begin to understand how future customers might see you.
This is another little hidden gem that most personal trainers never even think about. In your immediate area, there are probably hundreds if not thousands of professionals in the healthcare industry that need help. Think about all of the chiropractors, doctors, nutritionists, physical therapists, or massage therapists that don’t know too much about exercise and proper fitness regimens except that their clients need it. Their customers need someone that can help them with their fitness routine but most will not know who to refer them to. That’s where your skill at marketing as a personal trainer can help.
In today’s world, everyone lives on the internet. Everything we need to find or research is done online so you will want to make sure that you get your personal training business listed on as many personal training directories as you can find.
This is one area that businesses in all industries neglect, mainly because there is too much other stuff to do. Truth is if you want to be found in your local area as a personal fitness trainer you need to make certain that your website appears in front of your competitors. A great way to do that is to have a blog on your website and publish at least one article per week.
This fitness blog works well with your email list as you can write your blog posts and then email directly to your fan base. It’s a great way to show your clients that you are an expert and can help them achieve their fitness goals. Things to include in your fitness blog that will work as personal training advertising and help get your website ranked higher than your competitors are healthy snacks, fitness exercises, fitness tracking apps, events you’re holding, how to stick to a fitness routine, and more.
There are thousands of unique campaign ideas that you can come up with that will elevate your fitness trainer marketing and ultimately catapult you into the front of the line. Before you know it you will one a rockstar fitness trainer earning tons of dough. Find out more about how to market your fitness training business today.