For personal trainers, advertising comes in all shapes and sizes. Whether you train predominately through video to clients across the country, or in-person locally, you can still participate in various advertising techniques without spending a ton of money. If your aspirations are to have a steady schedule or work, become an influencer, or to eventually have a team of trainers yourself, there is an appropriate budget and strategy for you to achieve that.
Here's your crash course in some of the most popular avenues of advertising for personal trainers, how to target your audience on the platform, and what kind of content performs best.
Facebook is a great tool to build an audience that trusts you and considers you an expert. It's useful to capture new customer information, and generate a new client out of that inquiry. Use Facebook Ads (which show up like an in-feed post) to showcase your value. Start small with $1-5/day to test your ads and get a feel for how they perform.
Instagram Ads go hand-in-hand with Facebook Ads. Since they're both owned by Facebook, running IG Ads require a Facebook Business Page and Profile. Choose from Stories Ads, to Photo Ads, Video Ads, Carousel Ads, Collection Ads or simply a promoted post from a post you've shared
Until December 31, 2020, TikTok is running an initiative for small businesses to claim a one-time ad credit worth of $300 USD. So - that's cool! As a newer platform, TikTok is all for video content with a young marketplace, with 41% of users between the age of 16 and 24. If that's your demographic, consider creating content on TikTok.
Paying to write or being a guest writer on a relevant industry blog is a great way for personal trainers to find new audiences, get new clients, and become seen as an influencer or expert in your specialty. Writing for a blog doesn't have to cost any money at all, and that would be the best way to advertise yourself with the most bang for your buck. However, unless you feel comfortable with pitching stories and have impressive writing skills and readership to bring to the table, you may find yourself buying a sponsored post space, or requesting to place content in a popular email newsletter.
There are a lot of online directories (as well as in person), from the big ones like: Apple Maps, Yelp, Thumbtack, Google My Business, Next Door, Angies List, to your local municipality's website or Facebook Page. Some of these are free to join, and free to be listed. In the same way that social media is democratic with no barrier to entry, directories are open to all. But, it's the discovery aspect that may cost you money. Directories work closely with reviews, so you could try to enhance your search-ability by asking clients to write you reviews and boost your profile. Otherwise, you can see the cost of advertisements per directory to see if it's worth it for you.
A basically free way to advertise, and one hugely successful way of finding new training clients is by offering a bring-a-friend-to-class deal. If you're going to spend $20 on advertising, you may as well spend $20 on giving a free class to a referral. This is an exceptional way to showcase yourself, provide value, and create a new client.
At the core of every advertisement is what you want people to do after. Is your goal to have them learn more at your website? Is the goal for them to call or email you?
Whichever the end desire, ensure that you have set up your online presence outside of the visual or list advertisement so that interested clients can find more information through your website.
Advertising is an important piece of that puzzle for personal trainers and other health and wellness professionals, and we promise - it does not have to break your bank or require a huge budget.
Here at Bounce House, we help one person businesses become more legit, for lack of a better term. If you're interested to learn more on how you can build your website, manage customers, and get paid all through Bounce House - check us out!