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How Personal Trainers Can Start an Email Newsletter Campaign

Carolyn Canetti
Jun 26, 2020 4:46:17 PM

Email campaigns are an important aspect to a personal training business or brand. From offering deals, promoting training sessions, providing motivation and education around nutrition and workouts - email marketing comes in all different frequencies. 


Campaigns differ based on what you're selling, who you're trying to reach, and what your desired result is. 

Here are some starter questions for any personal training business to answer while getting ready to utilize email marketing:


What's the point of your campaign?

Three important reasons to use email marketing is to retain existing customers, increase your brand recognition (which means getting new clients eventually), and showing off your expertise by educating your audience.


A way to keep existing clients engaged is by offering a seasonal discount, showcasing a new workout goal they can try to achieve, or offering motivation. Increase brand awareness and exercise your expertise via blog articles and videos that show off your methodology and training style. 


What are your goals?

Set trackable goals for your campaign. Are you hoping that customers respond back, purchase something, or refer a friend? Know what you want to achieve from every email that goes out. 

Learn how to get more personal training clients


What's your email's first impression?

Think about your own inbox. What emails from services or companies do you open and why? Picture your customers receiving an email from you. What's your subject line? What's enticing someone to actually open the email? Proof read your email and subject line out loud to check for any grammar or spelling errors. 

Consider these subject lines: 

Your Spring Guide: Workouts, Recipes and Motivation
Your New Favorite Breakfast for Summer
The One Item You Won't Be Able to Live Without This Winter
Top 5 Excuses To Not Workout - Debunked
It's Almost Tee-Shirt Weather, Tone Triceps, Biceps and More 
Stop Hibernating with These Sunny Playlists, Podcasts and Books
10 Travel Workouts to Exercise To Stay In Shape While Traveling


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Are you testing your emails on multiple devices?

An email with big images or videos can take time to download properly. Be conscious of load time. Test your email many times on all devices. Make sure your layout is optimized for mobile and desktop, and see that your images look good on Apple and Android devices. 


What is your "call-to-action"?

What action do you want your reader to take? If you're sharing a blog articles, allow readers to click through to the article. If it's a workout, link out to the video. If it's your website to book a training session, link to that website page. If you want clients to call you about your holiday offer, leave your phone number. 


Is your plan doable?

Every email campaign is different. Daily, biweekly, weekly, monthly - no mold fits all. If you're a one person business, it's hard to do it all! You don't have to go crazy with emails, but when you do - make it count. Build a campaign a few months at a time and set clear goals. If you have seasonal offers, monthly updates, and an occasional blog post to share - that's great. 

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Email marketing is a rewarding and trackable marketing strategy that any company, big or small, can do. A successful campaign leads to a loyal following and an audience that will look forward to receiving your news!

Try Bounce House - we offer a quick, well designed way to create a website for your personal training business, with e-commerce capabilities and customer management. 

Topics: Marketing, Branding, Customers,