If you are not using Pinterest as part of your marketing strategy in 2020 - you are missing out. We know that as far as social media apps go, Pinterest doesn’t get as much attention as counterparts such as Facebook and Instagram, but it is a true hidden gem in the marketing world. Since going public, revenue grew by over 60% to generate over $750 million in 2018 alone. This success has piqued the interest of marketers everywhere. If you are struggling with generating more leads, Pinterest marketing could be your answer.
With over 250 million active users, Pinterest is an effective marketing strategy to showcase your business and services. Today we are going to teach you 6 ways to use Pinterest to get new customers. These strategies are easy to learn and implement.
Before you even begin to learn how to use Pinterest for marketing you have to first convert your Pinterest account to a business account. Having a personal account and using it for business won’t do. To have a successful Pinterest marketing strategy you need to know which pins are working and which are not. This is why converting your Pinterest page to a business account is critical.
Once you are in a Pinterest business account it unlocks a tremendous amount of invaluable information. You will be able to see which pins are more popular (this helps with creating new pins), how many viewers click to your website (again to know what products or services are generating interest), and the number of monthly visitors. These are all vital pieces of information in the Pinterest marketing 2020 game.
Ok, so we are not going to lie and tell you that you can just pin photos and boom! Your website traffic will explode and sales will skyrocket. There is a bit of effort that has to go into marketing on Pinterest if you want to do it right. The first thing you have to do is create “pins” that are eye-popping and intriguing. If you don't have the time or design applications to create pins yourself - you can use a free tool such as Canva to create professional Pinterest pins that will grab your customer’s attention. Canva offers ready-made templates that are visually appealing and stand out in the sea of Pinterest pins. All you have to do is drop in your photo, logo and text and it formats for you.
When it comes to marketing on Pinterest you can’t just create a Pinterest account and pin everything in one place. You have to organize pins into boards to make it easy for people to find things. For instance, if you are a photographer - create individual boards that allow you to showcase your talents such as beach scenes, sunsets, wedding photos, lifestyle, fashion, cars, newborns, etc. If you are trainer - create boards such as arms, legs, nutrition, products, back, abs, etc.
Having these unique boards allows you to keep the focus of your viewers as they will see things that they like and keep pinning, scrolling, and hopefully clicking to your website. It also provides opportunities for you to add more hashtags too, to help with discover and ultimately will attract a wider audience.
We can’t even begin to tell you how many businesses do not use hashtags on Pinterest. And since some of these businesses are your competition it is imperative that you DO use hashtags. To test out your hashtags, type them into the search bar to see what phrases may match your service or business to see recommendations. These suggestions are what Pinterest’s algorithms have already determined as popular search phrases. So pop them into the description of your pin (at the bottom of the text) and get ready to see results.
Make sure to add a feature to your website that allows visitors to pin your photos, blogs, and content to Pinterest. If visitors start pinning your content, it's like free advertising connected to your site. By simply adding a “Pin It” button to your website, the traffic that you receive can save your content or image to their Pinterest boards.
Of course, we saved the best for last...video is King! More than ever we are seeing videos become more important in everyday life and marketing. Pinterest recently added a new feature that allows you to add “stories” similar to what you do on Facebook and Instagram.
Interesting in more marketing tips? Learn how to begin marketing your business in 2020.