When you make the move to start your personal training business, chances are you'll be doing a lot of the beginning work from home. It's an exciting time that can also be overwhelming! When it comes to getting new personal training clients and beginning your marketing campaign to let people know you exist - it's important to set yourself up for success to promote your business effectively.
What you'll want to do before anything else is make sure you have an infrastructure in place for inquiries and booking classes and appointments. Are you doing sessions in person or online? Who are your target customers? How do you plan to get paid? Learn more about starting or moving your personal training business online.
Once you have a plan of who you want to reach, where you want them to reach you, and what your end goal is: then you can start with the fun stuff!
Add your Scheduler Everywhere:
As a personal trainer, your business runs on bookings. We strongly advocate for an online scheduling tool that streamlines the process of comparing calendars by showcasing your availability and letting a third party deal with reminders, rescheduling, and automatic payments. Learn more about online scheduling tools and how to set customers up.
Once you have a dedicated website page, or a snippet of embed code to add to your website - put your scheduler everywhere! Use it on social media bios, share classes and appointment links in posts, add it to your email signature, and keep it handy to slide into someones DMs with.
Does Google Know You Exist?
Next is making a few things happen so that Google knows you exist. SEO (Search Engine Optimization) is a great tool that can do a lot of organic work for you. If someone searches for your personal training business, will you show up? You can submit your Class/Appointment Schedule page to Google so that it will index under your website. Once you understand the basics of SEO, you can do continuous small updates that will help you show up higher ranked in search. Learn more about SEO.
Add Yourself to Google Maps:
Don't forget Google Maps! For training sessions at a physical place, claim your business listing using Google My Business. Once verified, you can edit your information like address, information, category, website and photos. Google Maps also showcases Reviews, so keep that in mind - that once you start getting customers, you can ask them to fill out reviews too. Learn more about Google Maps for Business, and asking customers for testimonials!
Not a personal trainer yet? Learn about Certification Courses!
Add Yourself to Yelp:
While you're on a roll; add your business to Yelp, Thumbtack, or other marketplace for personal trainers, and any other local directories specific to your city or town. Read more unique ways to market your personal training business. While Yelp and Google Maps provide a similar quick view of where to find you and your averaged starred reviews; it's important to be listed in multiple places since everyone has a different habit when vetting and searching for a personal trainer.
Send A Lot of Emails:
Once you start your business and get a few personal training customers, you should definitely look into setting up an easy Email Newsletter Campaign that you can set and forget. A great way to start with email newsletters is by creating a few "drip campaigns" these are set up with time delays, usually a mix of evergreen content (like how to eat healthy this month, or daily 5 minute ab exercises) as well as a push to book a class or session some incentive to join (bring a friend, coupon, etc). Learn more about email newsletter tools and email strategy.
Create Business Cards:
Not everything about effective marketing has to be boring online stuff. Jazz yourself up with cute business cards (that include your website, email and phone number of course), you can even buy some swag like a custom hat or tee-shirt on Etsy. These little items don't have to break the bank, as there are many free design tools you can use, plus companies like Vistaprint consistently have printing deals.
Interested in getting started with Advertising? Here's our Guide
Record Your Voicemail Greeting:
Additionally, make sure that the phone number you are connecting with customers via says who you are and what business they've called. In today's world, a lot of small business owners use their personal numbers to make professional calls. Consider signing up for a free Google Voice number, which generates a new number attached to your Gmail email address. You can forward the number to your phone so that you can receive calls to both numbers without mixing personal and business.
Set Up a Discount Code:
And finally, an effective way to promote your new personal training business is with a little incentive. If you have dedicated customers, it's a great tactic to offer a "Bring a Friend" to class for free special (and a way better use of money that you might spend on advertising), or a first-timer discount. Think about all the free trials or enticing offers that you've utilized in your own life, how can you set up the same time of reward system for your business?
Ready to get started? Here at