How to Update Customers on New Classes or Services

Carolyn Canetti
Mar 22, 2021 5:00:00 AM

As you get into the groove with your class types and business offers, learn the best ways to announce updates to your schedule! The quick advice is, you better shout it from the rooftops, or at the very least share your updates online and in person. 

 

Depending on the business you run, you may go through a variety of service types in any given month, season or year - whether you update your prices, have a limited class schedule, only open bookings at specific times, or simply have created a new course - alert your existing, new, and potential customers that it exists. 

 

 

update your customers

 

Here's how to announce your new offerings: 

  • Email. A direct and effective way to communicate with your people is via email. Perhaps there are customers that have been waiting for this news, go ahead and contact them directly. Or, if you have a larger mailing list and you want to alert everyone in one go, send them the news. Your guide to starting email newsletters.
  • Social Media. While announcing new classes or sessions on social media is super useful, it's more of a slow burn - you should be prepared to post multiple times over the course of days and weeks to get the news to stick. Share in your story and get people hyped up. Learn about promoting your business on social media.
  • Posted mail. An old school idea, but coming back into style - if you have the mailing addresses of customers, consider a personal note in the mail. There's no denying the personal touch, and hopefully they'll put your new notice on the fridge and contact you. 
  • Flyers. Similarly, if you operate in a specific town or city, try printing flyers and posted at the supermarkets, and stores that have similar clientele that you work with. Learn about how to market yourself locally. 
  • Cross promote. Lean on other local businesses or small shops that you have befriended and ask them for a little shout out. For instance, a new art class? The local art supply store can provide your art students with the best brushes! Thinking about advertising? Here's your small business guide.

how to update customers on new things

 

Whichever route you choose, make sure to keep the updates ongoing! As you work with your classes and individual customers, tell them if there's news. You never know if they'd like to partake, or if they have a friend who would be a perfect fit! 

 

 

Need an easy way for your clients to book and pay online? You're in luck. Try Bounce House today for creating scheduling and payment pages in minutes! 

Topics: E-commerce