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8 Ways Your Small Business Can Support Your Community

Carolyn Canetti
Jun 2, 2020 12:23:48 PM

As an entrepreneur, the best thing you can do at any time is use your skills to organize, communicate, fundraise and deliver great and meaningful services to your entire community. But especially now and going forward, it's important to create a safe space that impacts your community positively. Here are a few ways to start:

 

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1. Use social media to show your support to your community
Lead with compassion. Show support to your cities and communities. Ensure that your audiences, existing customers and any new clients feel welcome and safe working with your small business. Do this through social media posts and stories.


  1. 2. Create an evergreen message
    Take the same social post and create a long form blog or email newsletter. Add this explicit statement to your website. This will act as a long lasting message that new interested customers can refer to later on. It's important for you to you share this now, as it will hold you accountable going forward as well. 


  2. 3. Join, start, and amplify conversations
    Find conversations on LinkedIn and Facebook with small and large businesses in your city or town, especially Black-owned businesses. Share information on how you're helping to keep each other safe and supported. If there's no conversation going on, start one. If you aren't sure what to say, listen and amplify important information you learn.


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  1. 4. Share your story and the actions you're taking
    There's a lot of information going on right now, some of it misguided or even incorrect. Take time to parse through, and share the actions you intend to take. Know that when protests slow down or stop, that's the time to keep momentum going towards anti-racism and community support.


  2. 5. Create a fundraiser
    Change comes from the bottom up. Organize existing clients or your larger audience and ask for donations to a movement of your choice. Or, give a free sponsorship space on your website, social media or in-person store to racial justice organizations. Consider donating to the ACLU, Reclaim the Block, or a more localized organization in your area. There's no donation too small.

 

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  1. 6. Educate yourself and listen
    Being an entrepreneur means you have a lot of amazing skills - organized, composed, and working within your community and creating partnerships with other businesses.

    But the most important aspects of being a business leader is compassion and empathy. Check in on people, be kind and inclusive and strive towards being an active member of your community. Keep the door open for conversations. 


    7. Open your network
    If you're working in isolation or without much insight into multiple points of view - commit yourself to diversifying your partners, mentors, customers and employees.


  2. 8. Start with solidarity and lay out future groundwork
    If you are not a person of color, start with showing your solidarity and then acquaint yourself with how you have benefited as a part of systemic racism in the United States. Then lay out out the groundwork you'll take going forward to implement change, inclusivity, and anti-racism in your place of work and communities. 
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  4. As a small business owner, you have the opportunity to incorporate social endeavors in your platform. It once felt acceptable to separate corporations from causes, but today the values of you and your business should align with your customers.  


  5. Bounce House is a free website builder. We don't discriminate. We stand in solidarity with victims murdered, marginalized and repressed due to their skin color. Black Lives Matter. We pledge to help small businesses flourish.

Topics: Social Media, Marketing, Customers,