When you create a new service type, you have to shout it from the rooftops, or at the very least, tell your customers about it.
Depending on the business you run, you may go through a variety of service types in any given month, season or year - whether you update your prices, have a limited class schedule, only open bookings at specific times, or simply have created a new course - the next to do is alerting existing, new, and potential customers that it exists.
Here's how you can announce your new offerings:
- Email. A direct and effective way to communicate with your people is via email. Perhaps there are customers that have been waiting for this news, go ahead and contact them directly. Or, if you have a larger mailing list and you want to alert everyone in one go, send them the news.
- Social Media. While announcing new classes or sessions on social media is super useful, it's more of a slow burn - you should be prepared to post multiple times over the course of days and weeks to get the news to stick. Share in your story and get people hyped up.
- Posted mail. An old school idea, but coming back into style - if you have the mailing addresses of customers, consider a personal note in the mail. There's no denying the personal touch, and hopefully they'll put your new notice on the fridge and contact you.
- Flyers. Similarly, if you operate in a specific town or city, try printing flyers and posted at the supermarkets, and stores that have similar clientele that you work with.
- Ongoing. Whichever route you choose, make sure to keep people updated one on one, as you work with your classes and individual customers, tell them if there's news. You never know if they'd like to partake, or if they have a friend who would be a perfect fit!