How do I get customer testimonials?

Reviews and testimonials are a great way to entice new business and get feedback to incorporate with customers!

As you begin working with customers, it's important to take a pulse on how your customers feel about your service. Keeping track of sentiment through real time feedback or open conversations will help you understand what you do best, where you can improve, illuminate why customers drop off, and ultimately help you get new customers and keep old ones! 

If you're not sure how to begin getting some feedback and useful testimonials, here are a few ways to open the door to those conversations: 

1. Set expectations during your first interaction

When you first connect with a new contact, have a list of questions and expectations to set about the service you provide. See how their goals and timeline align with your own, and be able to refer back to this initial conversation to check in on progress being made.

By confirming up front what your client aims to achieve, while being clear about your methodology, you will be able to cross-check how your services are satisfying each customer personally. 

2. Ask at the end of a session or class

A casual and candid way to obtain feedback is by asking at the end of a call, class or meeting. You'll catch a client while they're most comfortable with you, you've already connected and worked together for a period of time, and they will still be concentrating on the time you have just spent working.

A low-key, "How was this session for you?" or, "Is there anything I could have been clearer about today?" is immensely useful for future work. You can also use one piece of feedback to ask another person how they are doing, "A client mentioned that I should slow down this part of the course, how did it go for you?" 

3. Share on social media

Social media is a great way to give your clients positive feedback. If it makes sense in your business to include them in your story or in a post, that will lead to a reciprocal relationship on social media. If they're sharing about you in their story - add it to your story. 

This is an excellent way to drum up new business via referrals, as well as a great boost of confidence if customers are willingly sharing praise to their audience. 

4. Send a personal email

While social media and in-person conversations have their perks, sometimes the way to obtain thoughtful feedback is through a personal follow-up email. Giving clients time to compose their thoughts is a great way to get full quotes and testimonials to include with marketing later on.